This project came to me as a dream project. As a surfer, it’s like a dream to do design work for a surf brand. The concept was about creating a brand mainly for a surfboard company.
The core points of King Surfboards are:
- Strong
- Reliable
- Performative
The logo is a combination of a skull and a crown that represents power, strength, and authority. The skull represents rebellion, and freedom that is in the surfing soul while the crown represents authority.